Sunday, May 18, 2025

Generic Research

examples of brands with same cross platform presence 

close textual analysis of 3 case studies 

Paris Paloma: AURORA, Taylor Swift 

(need genre conventions, intertextuality, media language, representations, Andrew Goodwin, camerawork, editing, mise-en-scene, soundtrack) 

CASE STUDY 1: Fortnight - Taylor Swift


Genre Conventions:

Intertextuality: Swift uses references to the film Dead Poets Society as a sort of pun towards the artist's album The Tortured Poets Department. Actors Ethan Hawke (Todd Anderson) and Josh Charles (Knox Overstreet) feature in the video as scientists experimenting on Swift's character. 

Media Language:

Representation:

Andrew Goodwin's Music Video Theory: 

Camerawork:

Editing:

Mise-en-scene: 

Soundtrack:

CASE STUDY 2: Daylight - David Kushner



Genre Conventions:

Intertextuality: 

Media Language:

Representation:

Andrew Goodwin's Music Video Theory: 

Camerawork:

Editing:

Mise-en-scene: 

Soundtrack:


CASE STUDY 3: The Feminine Urge - The Last Dinner Party 

Genre Conventions:

Intertextuality: 

Media Language:

Representation:

Andrew Goodwin's Music Video Theory: 

Camerawork:

Editing:

Mise-en-scene: 

Soundtrack:

   

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