examples of brands with same cross platform presence
close textual analysis of 3 case studies
Paris Paloma: AURORA, Taylor Swift
(need genre conventions, intertextuality, media language, representations, Andrew Goodwin, camerawork, editing, mise-en-scene, soundtrack)
CASE STUDY 1: Fortnight - Taylor Swift
Genre Conventions:
Intertextuality: Swift uses references to the film Dead Poets Society as a sort of pun towards the artist's album The Tortured Poets Department. Actors Ethan Hawke (Todd Anderson) and Josh Charles (Knox Overstreet) feature in the video as scientists experimenting on Swift's character.
Media Language:
Representation:
Andrew Goodwin's Music Video Theory:
Camerawork:
Editing:
Mise-en-scene:
Soundtrack:
CASE STUDY 2: Daylight - David Kushner
Genre Conventions:
Intertextuality:
Media Language:
Representation:
Andrew Goodwin's Music Video Theory:
Camerawork:
Editing:
Mise-en-scene:
Soundtrack:
CASE STUDY 3: The Feminine Urge - The Last Dinner Party
Intertextuality:
Media Language:
Representation:
Andrew Goodwin's Music Video Theory:
Camerawork:
Editing:
Mise-en-scene:
Soundtrack:
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