Audience Research

Audience Profile:

Primary Audience:

Secondary Audience:

Summary of Target Audience:

Overall, it is incredibly important that this music video and website appeal to the demographic of 16-25-year-old middle to up market style-conscious people. This can be achieved through the coherency and consistency of the artist's image, with a continuous style and idea throughout. I will ensure that specific colours will be associated with the project, and will appeal to this audience. The primary audience for this project are Explorers and Aspirers, therefore may look to break away from their comfort zone and discover new music tastes or themes.