Action Plan

 Action Plan for Video:

• Re-shoot some of the dining room scene to get a straight on shot of Hannah on the table.
• Film more lip-syncing for the beginning of the video as this is the weakest part.
• The red cloak will be used in lip-syncing for the opening sequence. 
• Ensure lighting for each clip is equal to one another. 
• Add Warner Music Group to the beginning title card. 
• Shoot a live singing scene to cut back to in the choruses and opening sequence. 

Action Plan for Website:

• Add more interactive elements for fans.
• Change the colour of the text in the footer to be more visible (Warner Music Group and Policies).
• Shoot tour scenes for my 30 second audio visual of a documentary trailer as I do not like my current 30 second audio visual.

Feedback from First Draft

 Below is the feedback I recieved from the first drafts of both my website and music video.

First Draft

 Website link: https://19-ibri.wixsite.com/hannahhawthorne

Music Video link: https://youtu.be/Hb4xGBTZhH0?si=fT-GkG9oRL95P2dN  

Shop progress - the Enchantment Collection

 This is the current 'Enchantment Collection' for merchandise. 

I used colour.ai to turn an image I took in Salem, MA, in to a colouring page.

Using Canva, this was then put on to a tote bag, as seen below. 

For the crewneck, I used Tapstitch.com to input designs from Canva on to the product. 

The back design for this piece of merch consists of the back cover of the CD/vinyl, with all the tracks. Additionally, I have used another image of Hannah to make this more unique. 

The front contains Hannah's logo, which will be easily recognisable to fans. 

Website Progress - Sign Up page and Tour Dates

Today I spent a lot of time on my website. Beneath is the sign up page, where fans can receive emails 'directly from' Hannah. This encourages a more tight-knit community within her fandom, as they can be the first to know any updates. 

I then began inputting dates for her tour 'the Enchantment tour', which is both regional and international. 

This is the foundations of the Music page. I put together a second album cover, titled 'The Story of Hawthorne', which I am using as intertextuality to the Salem Witch Trials and Nathaniel Hawthorne. 

Below is the gallery from the photoshoot for Hannah's music video. I would like to add additional images of 'performance' after my first draft. 

Website Progress - CD and Logo

 Below is the logo for Hannah as an artist. It is tailored to the font 'Enchanted', the same font as appears on the 'Enchantment' album cover. The flower next to the text is a hawthorne flower, therefore creating consistent branding of her last name. 

I created the Enchantment CD (below) and put it on the shop page. 

Shop progress and Intertextuality

I chose to give the album the release date of July 21st as this is 'Witch Day' as it continues the theme of paranoia. 

Furthermore, I have re-named one of my four limited edition Vinyls to be the 'spring' vinyl to hone in on the idea of the four elements with water rather than gold. 
 

Shop Development - Poster Creation

 

These are two sides of a poster included in the Vinyls. The quote 'If our love died, would that be the worst thing?' is a lyric from the song LABOUR - the cacophony (my music video).

Shop development

I chose to develop the shop on my website by detailing what is included in the limited edition vinyls. I changed the back cover to match the colour scheme of each edition, and then worked on the vinyls themselves, adding the second half of the track list and the album name. 

Shop development - Vinyls

Today I added the 'Add to Cart' and 'View Full Details' buttons to the Shop page. I then created new pages to link to the 'View Full Details' buttons.  

Album development

 

This is the updated version of my music page. Going forward, I would like to create pop-ups for each vinyl to detail what they include. I will also create CD versions with posters. 

Additionally, I need to create a logo for the artist so that I can move forward with the taskbar and main page. 

Album Developent - Back Cover

 Today I constructed the back cover of the CD/Vinyl 'Enchanted'. I used photoshop to do this as I wanted to remove the background of the image. However, for the final design, I chose to have the image in a tinted green/blue to make the back fit better with the front cover based on colour scheme.